PRIVACY POLICY

Last updated: 7th May 2025

This Privacy Policy describes how The Feminine Principle Limited, trading as Shadow Work for Women, collects, uses, and protects your personal data when you visit our website shadowworkforwomen.com, engage with our services, or interact with our digital content.

We are committed to protecting your privacy and handling your data transparently and securely, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. WHO WE ARE

The Feminine Principle Limited is a private limited company registered in England and Wales (Company No. 14079889). Our business operates as Shadow Work for Women, providing digital courses, 1:1 sessions, and online content to support personal and spiritual growth.

Contact Information: Nicola Lucie, Director BA/BSc (Psychology and Women’s Studies), Certified Shamanic Practitioner (specialising in Shadow Work for Women)

Email: hello[at]shadowworkforwomen.com

Website: https://shadowworkforwomen.com

2. WHAT INFORMATION WE COLLECT

We may collect and process the following types of personal data:

- Name, email address, and contact details

- Payment and transaction information (via secure third-party processors)

- Demographic details and preferences

- Course progress and engagement analytics

- Technical data (IP address, browser type, device data)

- Any information voluntarily provided through contact forms, surveys, session notes, or community interactions

- Information provided via the New Client Form when booking a 1:1 session, which may include personal background, goals, health or wellbeing information relevant to the session, and other details you choose to share to support the coaching process

3. HOW WE USE YOUR INFORMATION

We use your data to:

- Deliver digital courses, coaching sessions, and community access

- Process payments and manage billing

- Communicate with you regarding your account, content updates, or support requests

- Send you marketing communications (with your consent)

- Monitor and improve our services

- Comply with legal or regulatory obligations

4. LEGAL BASIS FOR PROCESSING

We process your data on the following legal bases:

- Contractual necessity – to fulfil our agreement when you purchase a service

- Consent – when you opt-in to marketing or communications

- Legitimate interests – to improve our services and support your engagement

- Legal obligation – where we must comply with UK laws

5. SHARING YOUR INFORMATION

We do not sell or rent your data. We may share your information with:

- Payment processors (e.g., Stripe, PayPal)

- Hosting and email service providers

- Subcontractors or assistants under confidentiality agreements

- Legal authorities if required to comply with legal obligations

- All third parties are carefully vetted and bound by data protection obligations.

6. DATA STORAGE AND SECURITY

Security for all personally identifiable information is extremely important to us.

Your data is stored securely using encrypted servers and platforms. We implement appropriate technical and organisational measures to protect your data against loss, misuse, or unauthorised access.

However, no method of data transmission over the internet is entirely secure. While we strive to protect your personal information, we cannot guarantee its absolute security. By choosing to transmit any personal data to us via the internet, you acknowledge that you do so at your own risk.

We do not knowingly permit the use of malware, spyware, viruses, or other harmful software on our website. Reasonable security measures are in place to maintain a safe and protected browsing environment.

7. DATA RETENTION

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including to meet legal, accounting, or reporting requirements.

Session notes and audio files from 1:1 sessions are securely stored and retained indefinitely as part of the professional and reflective coaching process. These materials are considered intellectual property owned by The Feminine Principle Limited and are not routinely deleted. They are used solely for internal reference, quality assurance, and continuity of client care.

If you wish for specific records to be deleted, you may submit a formal request. We will review such requests in accordance with applicable data protection law and professional standards.

8. YOUR RIGHTS

You have the following rights under UK GDPR:

- Right to access your data

- Right to correct inaccurate data

- Right to request deletion of your data

- Right to object to or restrict processing

- Right to data portability

- Right to withdraw consent at any time

To exercise any of these rights, contact us at support[at]shadowworkforwomen.com

9. COOKIES AND TRACKING

Cookies are small data files transferred to your device for record-keeping and functionality purposes. Our website may use cookies to enhance your user experience by, among other things, remembering your preferences and simplifying access to features like login.

These cookies are restricted for use only on our website and do not transfer any personal information to third parties. Most browsers are initially set to accept cookies, but you can reset your browser settings to refuse all cookies or notify you when a cookie is being sent.

Please refer to your browser’s help section for instructions.

Note that if you choose to disable cookies, some parts of our site may not function properly or may experience slower performance.

10. COMMUNITY SPACES AND INTERACTIVE AREAS

Guests who participate in any interactive features we offer—such as community forums, chat rooms, or group spaces—are solely responsible for the content they choose to post.

Please be aware that if you voluntarily disclose personal information (such as your name, email address, or phone number) within these spaces, it may be collected and used by others. This can result in unsolicited messages or contact beyond our control.

We advise all users to exercise discretion and care when sharing personal details in public or group settings.

11. THIRD-PARTY LINKS

Our website or materials may include links to external third-party websites. The Feminine Principle Limited is not responsible for the content, accuracy, or practices of any linked websites. We are also not responsible for any information you may share with such websites. We encourage you to review their privacy policies and terms of use before disclosing any personal data.

12. ADVERTISING AND TRACKING TECHNOLOGIES

We may use advertising and analytics services provided by third-party platforms such as Google Ads, Meta (Facebook and Instagram), and others. These platforms may use cookies, pixels, or similar technologies to collect data about your interactions with our website for the purposes of audience targeting, ad performance measurement, and re-marketing.

We do not receive personally identifiable information from these providers unless you voluntarily supply it (e.g., by submitting a form). Data collected by third-party tools is governed by the privacy policies of the respective platforms.

You can manage or opt out of personalised advertising via your browser settings or directly through the following:

Google Ads Settings

Meta Ads Preferences

13. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on our website with the updated date.

By using our website or services, you agree to the terms of this Privacy Policy.